Arete are commonly believed to have originated from Ancient Greece. The term “arete” was used by the Ancient Greek author Homer to describe the heroes of his stories. Each hero had his or her type of “arete” or “excellence”.
Over the centuries some knowledge of arete has slipped into human culture. Some of the earliest arete to be written about in fiction were the Homeric heroes, such as “cunning Odyssesus” or “swift-footed Achilles”. Nowadays, arete lore often inspires fiction. Their elemental abilities have given rise to the fantasy genre.
Even so, the arete world remains largely concealed. The kerykeion makes this possible. And the source of its power: the serpent blood used to draw it.
Kerykeion disguise the print in books, conceal billboards and even hide entire buildings.